When you look at the typical “what makes a logo great” article, you’ll find the usual – Nike, Apple…but you’ll also find Amazon, McDonalds…Microsoft. I’d say, yes, we can appreciate a good design, but what you’ll notice is usually the good logo list, the companies have something in common – they’re all successful.
So I’m wondering if the success of the company makes the logo more appealing or does the logo make the company more appealing? Its hard to say. If you’re looking to buy a new local craft beer…or should I say if I’m looking to buy a local craft beer and I have a choice of 5 brands I know nothing about – the artwork on the can or bottle usually does sway me…that’s not necessarily a logo but the artwork.
Conversely, if I’m looking to download an app, I just downloaded a star mapping app. I didn’t know anything about any of them. All I had to go on was the logo – BUT there’s a catch. Where with the beer, it’s on the shelf equally, the app store has them listed in an order…I’m probably not going to go too far down on the list of star maps either…in the first 4-5 of them, I’m looking at the reviews and then from there, what the app looks like and then logo.
There’s a doc out there called “Who the F%^k is Jackson Pollock?” – the basis is that there is a piece and if it’s by Jackson Pollock, it’s worth possibly millions. If it’s not by him, its totally worthless. It’s the same piece of “art” (my bias) – but the actual art itself has nothing to do with it. There’s tons of art being posted by nobodys online right this minute that are far more thought, aesthetically pleasing…but it’s not about the art, it’s about the pomp surrounding it.
Just think about van Gogh’s paintings sitting there in the art gallery for years, not selling…once his celebrity came about, they’re gone. My paintings…no one’s looking for them, if someone comes across one and buys it, great – but then you have Hunter Biden holding an art show and selling out for hundreds of thousands of dollars.
Products don’t sell themselves, paintings don’t sell themselves – even logos don’t really sell the thing. I said last week that I wear a Chicago Blackhawks cap – even though I’m a Carolina Hurricanes fan…I just like the logo better. But I got tired of people wanting to talk Blackhawks with me, so I just got the Hurricanes hat over the weekend. People generally don’t buy team gear just for the logo. Think of all the ads you see that seemingly have nothing to do with the product they’re selling – they’re trying to connect with you on an experience level…how much Faygo! got sold not because people love the soda but because it was linked to Insane Clown Posse.
its how souvenirs sell so well at tourist spots – junk. But its not about the piece of junk, its about having a link to the experience.
It’s not about art, its not about a product, it’s about experiences.
We don’t have any experiences here, but we do have art. If you’d like to buy a piece or two, check out my store here, have a great week. https://www.etsy.com/shop/BumpkinPatchGallery?ref=seller-platform-mcnav
hill art + graphics 