Another month, another look at what’s going on with logos out there in the big world. Honestly, this month is kinda slow, so bear with me…is it “bear” or “bare?” I’m not looking it up, let’s just move along shall we. The word of the day with these will be “nuance.”
- Cadburry Easter Eggs
So it’s Good Friday. There’s gab making the rounds out there and this sort of thing has become an expected topic each Christmas and Easter. Be it Starbucks removing any allusion to Christmas from their cups…cups that end up in the landfill and in waterways by the millions, Target or any other mega-corporation sticking to “Season’s Greetings” vs “Merry Christmas” or what have you. So, here we are and there’s a (hell) firestorm over Cadburry, the chocolate maker, removing the word “Easter” from its packaging. While I do agree, there’s some form of cultural erasure of Christianity going on – that’s not always a bad thing as it can have a cheapening effect on the actual faith itself – but at the same time, when it seems a staple of a culture or society…it can appear ominous. – But you’re not here for that
I had to look this up and there seems to be a consensus that “Easter” was removed from the packaging of the eggs…I’m not sure if there’s some sort of Mandela Effect going on here or if I’m just unable to find it or what. I remember the basis of the eggs, and I cannot personally recall if they ever actually said “Easter.”
The Mini version of the eggs got a new branding this year by firm the firm Bulletproof – but as you can see here, it doesn’t appear the eggs ever actually used the word “Easter” on the packaging.
The creme eggs wrapper, I can’t say…I don’t particularly care for them…or Peeps for that matter, but from what I can find, I do not see “Easter” written on that wrapper either.
2. Guess and Telfar
Guess fashion brand launched a handbag with a large “G” logo of the same color to instant regret and pulled the product line. The problem I guess (get it) was that the bag is similar to a much smaller, independent designer’s bag, Telfar from designer Telfar Clemens. You’re probably thinking “Don’t these people rip each other off and create the same products over and over?”…and I think the answer is yes…I don’t know a lot about fashion, but when I go to a store like Belk or Macy’s…generally it all looks the same to me and personally I don’t see anything particularly distinct about the bag…I feel like I have this bag for my grocery trips…it even says “G” for grocery.
The problem for Guess was that Telfar Clemens is a black designer and twitter exists. It didn’t take long for backlash over the similar looking trendy bag and Guess was forced to admit they apparently have no creativity on their own and pull the bag from chain retailers.
3. Renault
Car manufacturer Renault is onboard to follow the same trend which we’ve seen in auto makers over the past several months in logo revamping. It’s streamlined its diamond logo to better accommodate being backlit. We’ve seen this trend over the past few installment of Logo Rundown with car manufacturers switching to a more simplified, easily lit iteration of their logos that mark a shift towards their trying to convey a more “electric” vibe.
4. MSNBC
MSNBC changed their acronym height to match the height of the peacock height. Yep, that’s it.
Boss: “Let’s change 2021 with something fresh. Have something by next Tuesday.”
*Tuesday: 9AM – Graphic designer wakes up late for work hungover, pulls up existing MSNBC logo, scales the lettering slightly and heads into the office*
Boss: “Brilliant.”
5. Xiaomi
Apparently the same hungover graphic designer who puts something together 5 minutes before his meeting with MSNBC also got the Xiaomi account. Here you see when using the square marching ants tool, the “Rounded Corners” option was checked, and voilla, we’ve got a new logo!
So, there you have it, a short brief as to a few of the logo happenings going on out there.
I hope you enjoyed this post, that’s what this blog is, just little dives into art…probably enough to even binge on by now…do people binge blog posts? IDK, I can barely read. But I can do art, and you can have that art at 10% off by going to my main site, ordering through Etsy and using the promo code PUMPKIN….but actually I’m having an Easter sale through Easter at 15%, so for the next week, that’s the better deal. Anyway, thanks for stopping by and I hope you have a wonderful day and I’ll be right back with another post soon.
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